Nomadic has launched a Power Oats range featuring a combination of yoghurt and oats.
The range comes in two SKUs containing raspberry or vanilla.
Zingy Raspberry and Vibrant Vanilla (rsp: £1.50/150g) deliver 10g of protein, 100% of daily Vitamin D, and gut-friendly cultures.
The launch follows the convenience food brand’s Power Pots launch last year and aims to capitalise on overnight oats and gut health trends.
“Power Oats features yoghurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices,” said Michelle Bloom, Nomadic’s marketing manager. “Combining ‘power’ with flavour is always paramount for us – as it is for our customers, who’re busy on their feet and always on the go.
“If the flavour doesn’t match the power delivery in such products, then they’ll just move on.”
The range launches into Morrisons from 8 May.
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