Asda has defended its decision to sell a whole wild salmon for just £3.
The 1.2kg frozen fish has emerged as a key tool in the Leeds-based retailer’s promotional Christmas push.
Asda said it was able to offer such a competitive price after dramatically cutting shipping costs that would have taken the price up to £7.
“It is sustainably sourced from Alaska, where the fish are caught in the wild and frozen immediately to ensure the best quality and flavour,” an Asda spokesman said.
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