Oatibix fans have struggled to get hold of the cereal over recent weeks due to “temporary” supply issues.
Several shoppers have taken to X to complain that Weetabix’s oat breakfast biscuits have disappeared from supermarket shelves in various regions around the UK.
“What has happened to the UK’s supply of Oatibix?” posted one shopper. “It’s my breakfast cereal of choice and now not stocked in any major supermarket. Do we have an oats crisis?”
Another shopper wrote: “Is there any reason @weetabix why I can’t locate Oatibix Biscuit cereal in Seaford, Newhaven, Eastbourne or Crowborough?”
In response to a third shopper, who claimed she had been unable to find the cereal for her autistic daughter despite searching “high and low across London”, another consumer replied: “I wrote to Weetabix customer service and they said they are focusing current production on Weetabix, and Oatibix will be back on shelves by end of November.”
I wrote to Weetabix customer service and they said they are focusing current production on Weetabix and Oatibix will be back on shelves by end of November. I did suggest they post this update on their social media accounts as well.
— Sue Crawley Foulkes (@Crawley_Foulkes) November 14, 2024
This comes after shoppers last month took to X to complain Weetabix Protein had disappeared from shelves. When approached by The Grocer, Weetabix said its Protein spin-off was impacted by “temporary” disruption, but declined to comment further.
Both Oatibix 24-pack and Weetabix Protein 24-pack were out-of stock online at Tesco and Sainsbury’s at the time of publishing. However, both products were available in Morrisons and Asda.
“We’re very sorry to hear some of our customers have had trouble finding Oatibix on their local supermarket shelves recently,” a Weetabix spokesman told The Grocer.
Availability issues were “only temporary, and their favourite cereal will be right back in stores as soon as new stock has been delivered”, he stressed.
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