Eco-cleaning startup Ocean Saver has returned to the crowd for a third time as it looks to sustain its rapid scale-up since launching in 2019.
The business sells a range of plastic-free, plant-based cleaning products with a mission to minimise the amount of plastic and harmful chemicals seeping into the world’s oceans.
Its latest round has already exceeded the £400k target, bringing the company’s crowdfunding total to more than £2m across the three rounds. It is now valued at £10.3m.
Ocean Saver’s products are sold in major supermarkets including Tesco, Asda, and Ocado, as well as online where it has over 78,000 direct customers.
Last year, its revenues hit £2m after doubling sales and it plans to double this again in the current financial year. It is ultimately targeting a 3% market share of the £5bn UK cleaning market, equating to revenues of £153m.
“We are thrilled that we reached our target so quickly and there is still a couple of weeks to invest,” said CEO Rhys Harvey. “We thank our incredible community of investors for their belief in our vision.
“With their continued support we’ve been able to become the number-one fastest-growing dishwasher brand in the category and save over four million pieces of single-use plastic in the last year alone.”
This year, the company launched dishwasher and laundry products to add to its refillable sprays. “The new ranges have already been picked up by major retailers and give the perfect platform for sustained growth over the next three to five years,” it said.
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