>>a cereal that’s stood the test of time
Product:
weetabix
Company:
weetabix
Launch date:
1932
Weetabix has proven a firm favourite among the country’s cereal eaters since it was first launched in 1932.
At the ripe age of 73, it has managed to stand the test of time, outperforming the numerous new product developments that have hit shelves over the years.
With its plethora of natural health benefits, the breakfast staple, which is made from whole grains and boasts a low-salt content, has in recent years capitalised on consumers’ seemingly insatiable hunger for all things better-for-you.
Boasting sales of almost £85m [ACNielsen, MAT to April 16, 2005], the popular breakfast cereal grew by an impressive 3.3% in value in the past year, compared with the total breakfast cereals market which, valued at almost £1.1bn, increased by 1.8%.
And, impressively, Weetabix has ranked as the nation’s number one cereal brand for the past three years ahead of both Kellogg’s Special K and Kellogg’s Corn Flakes (The Grocer Top Products Survey, December 11, 2004, p41).
The total breakfast cereal market has a balanced profile across all social groupings; Weetabix stands out by having a stronger mid-profile, proving less popular with both the wealthier and the poorer consumer.
The brand also has a strong profile with housewives in the 25-44 age bracket and purchasing is, not surprisingly, highest among families. Older singles are the least likely buyers of the iconic brand. Weetabix is most popular with larger households with kids aged up to 15 and is particularly well liked in households with more than five family members.
Although purchased across all regions, Weetabix does particularly well in central England, closely followed by Yorkshire. It has a weaker profile in the south, south east and east of the country.
Weetabix the company finally put its biggest brand’s name to a cereal bar last year with the launch of Weetabix Chunkyfruit Bars.
Product:
weetabix
Company:
weetabix
Launch date:
1932
Weetabix has proven a firm favourite among the country’s cereal eaters since it was first launched in 1932.
At the ripe age of 73, it has managed to stand the test of time, outperforming the numerous new product developments that have hit shelves over the years.
With its plethora of natural health benefits, the breakfast staple, which is made from whole grains and boasts a low-salt content, has in recent years capitalised on consumers’ seemingly insatiable hunger for all things better-for-you.
Boasting sales of almost £85m [ACNielsen, MAT to April 16, 2005], the popular breakfast cereal grew by an impressive 3.3% in value in the past year, compared with the total breakfast cereals market which, valued at almost £1.1bn, increased by 1.8%.
And, impressively, Weetabix has ranked as the nation’s number one cereal brand for the past three years ahead of both Kellogg’s Special K and Kellogg’s Corn Flakes (The Grocer Top Products Survey, December 11, 2004, p41).
The total breakfast cereal market has a balanced profile across all social groupings; Weetabix stands out by having a stronger mid-profile, proving less popular with both the wealthier and the poorer consumer.
The brand also has a strong profile with housewives in the 25-44 age bracket and purchasing is, not surprisingly, highest among families. Older singles are the least likely buyers of the iconic brand. Weetabix is most popular with larger households with kids aged up to 15 and is particularly well liked in households with more than five family members.
Although purchased across all regions, Weetabix does particularly well in central England, closely followed by Yorkshire. It has a weaker profile in the south, south east and east of the country.
Weetabix the company finally put its biggest brand’s name to a cereal bar last year with the launch of Weetabix Chunkyfruit Bars.
No comments yet