Cott Beverages is returning to TV screens next week with a new advert for its flagship Old Jamaica drinks portfolio.
Designed to play on the brand’s Jamaican heritage, the ‘Totally Tallawah’ ad was shot on the beaches of Kingston. It will make its debut on Thursday (26 May).
The commercial presented the brand with an opportunity to reach new consumers, said senior brand manager Gavin Herbert.
He added that Jamaicans possessed a “bold and mighty attitude to life - a sentiment we share through our portfolio of flavours and which we have used to explain what gives Old Jamaica drinks their distinctive ‘zingaling’.”
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