'no excuse needed’ for skinny cow… PERSIL says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple…

Skinny Cow

Budget: part of a £1m spend
Manufacturer: Richmond Ice Cream

The new marketing campaign for Skinny Cow centres around the ‘No Excuse Needed’ theme. Launching in May in national glossy titles, the campaign is aimed at women who spend their lives juggling work and family with little time to treat themselves.

Persil

Budget £8m
Manufacturer: Unilever UK

Unilever UK has turned the spotlight on its laundry brand Persil in a new marketing campaign based on the idea that ‘Dirt is Good’. Launched in April, the campaign includes TV, posters, press and PR.


Maltesers

Budget: Undisclosed
Manufacturer: Masterfoods

Maltesers is trying to look at the funny side of the daily commute to work with a new uplifting ad campaign. The commercials feature women bouncing around on Malteser-shaped space hoppers through a cityscape as they make their way to work.

Vimto

Budget: £4m
Manufacturer: Vimto Soft Drinks

Kicking off on May 1, Vimto’s new Shlurple the Purple TV campaign shows the effect the drink has on a male consumer. After just a couple of sips, the man goes into tongue-twisting facial contortions over the fruity flavour.

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