One Stop has locked prices on over 100 lines until 28 February in a new value campaign.
The Tesco-owned retailer said it wanted to support customers post-Christmas, ensuring they could access “trusted brands while staying within their budget”.
As part of the campaign, dubbed Big Brands Low Prices, One Stop has also dropped the price of 42 products spanning ambient food, chilled, frozen, household, soft drinks, and wine. The price cuts delivered an average saving of 7.3%, it said.
Stores will be provided with PoS and marketing material to support the campaign, including posters, banners, stands, hanging signs and shelf-edge barkers.
“As a community retailer, we’re tuned into our customers’ changing needs, especially in the new year when shopping habits shift,” said One Stop head of customer and business support Nigel Prendergast. “Many feel the ‘post-festive pinch’ and want to balance their budgets without compromising on quality.
“With our January value campaign, we’re showing that One Stop is the place to find trusted, big-brand products at unbeatable prices. Whether it’s everyday essentials or treats to get through the colder months, our customers can shop confidently knowing they’re getting incredible value close to home.”
One Stop head of product Henry Maulik said: “Our new year campaign is about delivering value across the board. By offering this breadth of choice, from health and beauty to grocery and beverages, we’re making it easier for customers to shop smart and save big at the start of 2025.”
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