Created by: The Producers Launched: March 2001 A James Brown backing track is guaranteed to grab attention and a dancing semi-naked man rarely goes amiss either ­ especially for a product that targeted mainly at women. The extra touch of humour ­ the dancer's towel falls to the floor when his girlfriend walks in and he is forced to use the yogurt pot to maintain his modesty if not his dignity ­ contributes to the lighthearted feel. Together, the ingredients convey a sense of the yogurt's healthy, everyday positioning effectively. {{P&P }}

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