Yogurt brand Onken is downsizing  to offer single-serve pots for the first time.
The move will pitch it against the likes of market leader Muller which currently dominates the sector with Muller Corners and Mullerlight.
Onken said its single portion offering will be in addition to its current sharing portfolio and will be called Biowild.
It will be based on a range of low-fat bio yogurts which combine fruit with "beneficial" natural plants, herbs and flower extracts for "all over well-being".
Onken hopes the healthy benefits of the brand extension will be its point of difference against the competition in what has become a fierce market. The total yogurts sector is now worth more than £1bn a year and is still climbing.
Rolling out to stores this month, Biowild will come in 175g pots at an rsp of 49p each. They will be available in six flavours including peach and lemon balm, plum and hop, apple and hawthorn and blueberry, elderberry and passion flower.
An outer recyclable sleeve on each pot can be unwrapped to reveal an explanation of the usage of each plant. Onken ruled out the possibility of introducing multipacks.
Julie Plant, the company's general manager, said: "Biowild is targeted at consumers with a positive attitude to healthy living who are receptive to new ideas and flavour combinations."
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The move will pitch it against the likes of market leader Muller which currently dominates the sector with Muller Corners and Mullerlight.
Onken said its single portion offering will be in addition to its current sharing portfolio and will be called Biowild.
It will be based on a range of low-fat bio yogurts which combine fruit with "beneficial" natural plants, herbs and flower extracts for "all over well-being".
Onken hopes the healthy benefits of the brand extension will be its point of difference against the competition in what has become a fierce market. The total yogurts sector is now worth more than £1bn a year and is still climbing.
Rolling out to stores this month, Biowild will come in 175g pots at an rsp of 49p each. They will be available in six flavours including peach and lemon balm, plum and hop, apple and hawthorn and blueberry, elderberry and passion flower.
An outer recyclable sleeve on each pot can be unwrapped to reveal an explanation of the usage of each plant. Onken ruled out the possibility of introducing multipacks.
Julie Plant, the company's general manager, said: "Biowild is targeted at consumers with a positive attitude to healthy living who are receptive to new ideas and flavour combinations."
{{MARKETING }}
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