Circular kitchen towel brand Ora is ramping up its Tesco listings from 100 to 525 stores next month.

Ora is packaged in a conical format that parent company Better All Round claimed was more convenient and provided the same number of sheets as two conventional kitchen rolls.

The supplier hopes to roll Ora out to 1,000 Tesco stores by the end of the year and is also eying international expansion. It has invested heavily to ramp up production.

Topics