A £5.4m TV ad campaign for the premixed spirit Metz breaks on Monday featuring an Icelandic strapline. The ad revolves around the Judderman and has the endline Judder pydir Metz og Schnapps' which translates as Judder means Metz. This is designed to target 18 to 25 year olds. Trade marketing manager at Bacardi-Martini Steve Noble said the brand was growing 35% in value. The ads will run throughout the year on ITV, C4,C5, Sky, UK Gold and VH1. {{DRINKS }}

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