Whole Earth Foods has appointed Mark Palmer as its new marketing controller. Palmer joins from Burger King where he was senior marketing manager for the UK and Ireland. Before that he worked on brands that included Hula Hoops and Go Ahead at KP-McVitie's, where he started his career in 1994. Palmer will now look after trade marketing for Whole Earth Foods' subsidiary Green & Black's and Whole Earth brands. He said: "Organic is now a mainstream category, with one in four Britons buying organic food as part of their weekly grocery shop. "Whole Earth Foods has always been an organic innovator and I plan to continue this and help lead the brands to significant growth in the years to come." {{PEOPLE MOVES }}

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