Procter & Gamble is launching a plant-based haircare range to cash in on a trend for products made with natural ingredients.
The six-strong Nature Fusion range, which comprises shampoo, conditioner and leave-in conditioner, contains ingredients derived from plants known for their traditional medicinal qualities such as cassia tora and cassia obtusifolia (rsp: from £2.10 for a 250ml shampoo to £3.99 for 150ml leave-in conditioner).
Procter & Gamble is backing the range, available now, with a multimedia campaign, including TV and radio.
The six-strong Nature Fusion range, which comprises shampoo, conditioner and leave-in conditioner, contains ingredients derived from plants known for their traditional medicinal qualities such as cassia tora and cassia obtusifolia (rsp: from £2.10 for a 250ml shampoo to £3.99 for 150ml leave-in conditioner).
Procter & Gamble is backing the range, available now, with a multimedia campaign, including TV and radio.
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