Palmer & Harvey has started to sell mixed cases of soft drinks for retailers who want to stock more than one flavour without tying up cash in a case of each.
The trial was developed with Britvic for Robinsons Fruit Shoots. The outer contains 12 bottles of both orange low sugar and apple and blackcurrant low sugar. They are available exclusively through P&H.
“Feedback had shown independents wanted to stock both flavours without buying two outers,” a P&H spokeswoman said.
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