Parfetts has appointed Richard Fleming as head of operations for the west.
He will be responsible for developing the delivered service for the Stockport, Aintree and Anfield depots and upkeeping standards across the cash & carry operations. He will report to wholesale director Andy Whitworth.
Fleming joins the business after spending almost 11 years with Booker, where he held roles as branch and area managers.
“Richard brings a wealth of experience to this new role,” said Whitworth. “He joins the business at an exciting time as the Go Local and The Local Brands expand throughout the north west.
“Our delivered offer, which allows retailers to order up until midday for next-day delivery, is proving hugely popular with new and existing customers.”
Fleming said: “Thanks to its employee-ownership model, Parfetts has a unique culture and focus on the customer. I’m looking forward to working with the fantastic teams across the depots and meeting customers across the region.
“There is lots to shout about at Parfetts, with fresh investment in our digital channels and logistics operations to ensure retailers receive a best-in-class service.”
Parfetts operates across the north of England, the Midlands and Wales through a national logistics network that is made up of digital channels and seven wholesale depots.
The Go Local fascia now comprises over 1,000 retailers. The delivered service had helped Parfetts expand its reach into the Midlands, North Wales and the Scottish Borders over the last 12 months, the business said.
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