Parfetts has added cooking sauces to its own-label Go Local range in a bid drive sales for retailers.
The four-flavour range consists of Jalfrezi, Tikka Masala, Tomato & Basil, and Tomato & Chilli, priced at £1.49 per 350g jar. They are also bottled in price-marked packs to help retailers build “consumer trust”, the wholesaler said.
Retailers can enjoy a 33% margin under the new range, with a case of six available at £5.99.
Parfetts said the new Go Local lines aimed to appeal to a wide range of consumers, including families looking for a quick meal solution and those seeking high-quality cooking sauces at a reasonable price.
The latest launch puts Parfetts a step closer to expanding its own-label range to over 200 lines by the end of 2024. Over the past 12 months, it has added new lines including cereal, sweets and energy drinks.
“The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers,” said Parfetts trading director Gurms Athwal.
“We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
The range of sauces is now available in Parfetts depots and its online ordering website.
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