Parfetts has launched a new fascia under its Go Local symbol group aimed at forecourt retailers.
The new format, called Shop & Go, has been designed to appeal to shoppers who are on the move, offering a range of impulse products, confectionery, snacks, and soft drinks.
It also offers food to go, beers, wines, spirits, and specialist ranges, including car care and maintenance.
The first two Shop & Go stores are based in Bristol and Hull. Ambassador in Bristol is a small, traditional forecourt format, while Three Ways in Hull is a hybrid convenience and forecourt store.
Parfetts said it has several more stores in development which will launch over the coming months.
“Parfetts has an excellent reputation for value and backing their retailers,” said Muresh Seevaratnam from Ambassador in Bristol. “I’m pleased to be one of the first stores in the country to adopt the Shop & Go symbol, and the initial reaction from the community has been great.
“The busy promotional programme will be a big benefit to the business in the future.”
Guy Swindell, joint MD of Parfetts, said: “Shop & Go is a new symbol format for stores in transient areas, such as forecourts, train and bus stations, high-footfall city centres, and commuter areas.
“We developed the format in response to growing demand from our retailers for a symbol format focused on high-footfall areas with time-sensitive shoppers on the go.
”The whole team has worked hard to develop a store format that brings something new to the market and is backed with a busy promotional programme to support margin.”
Shop & Go will join the symbol group alongside Go Local, Go Local Extra, and the off-licence-focused The Local.
Parfetts is growing rapidly, with the launch of an eighth depot in Birmingham last year and over 1,300 retailers now in its symbol estate. It also operates depots in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.
The wholesaler is also expanding its own-label range, which will reach 200 lines by the end of the year. The Go Local own-label range is designed to offer notable margins on bestselling lines.
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