Parfetts is launching a Wine of the Month promotion to encourage retailers to increase their wine range. Each month a different wine will be heavily discounted and advertised in depot. Retailer PoS will be available, with tasting notes and food matching suggestions. "The promotion is intended to encourage our independent consumers to try selling a broader range of wines, including premium brands," said Paul Bond, trading manager. Parfetts will consider rolling out the concept across its beer and cider range if it proves a success.

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