Park Garage Group pre-tax profits leapt by more than a third thanks to its pre-Brexit improvement strategy.
The forecourt operator posted pre-tax profits of £806,000 for the year ending 30 June 2018. This was an increase of 36% on the previous 12-months. Sales were up 3.8% year on year to £159m.
It comes after the company invested £700,000 to create and implement a “framework of best practices” across every aspect of its business ahead of Brexit. This included installing new petrol pumps for each type of fuel at its petrol and Park and Shop store sites and upgrading its pricing model to maximise sales and margins.
The new pricing process, due to be automated by the end of 2019, will consider both its competitors’ pricing and its own long and short-term goals and targets to create prices for items and services.
A Park Garage Group spokesman said: “We are pleased with our company and individual site performance in fuel, shop and car valet. This has been achieved by being focused on local competition. We continuously look to improve our stores with product development and innovative ideas so we delight our customers.”
No comments yet