Cadbury Trebor Bassett and Britvic Soft Drinks are linking up to launch Crunchie Tango, a jointly branded limited edition chocolate bar. Available from October 8 for 12 weeks, both companies say the launch fits in with the long-term strategy for their brands. Crunchie wants to appeal more to 16-24 year old men. And Britvic aims to cross promote soft drinks with other impulse products. Andrew Marsden, Britvic marketing director, said: "Crunchie and Tango are a perfect fit in terms of personality: both are exciting, fun, irreverent and young." Mark Smith, marketing director of Cadbury Trebor Bassett, said: "The £1bn countline sector is impulsive by nature and innovation behind brands like Crunchie is key element of driving sales." Marketing support behind the launch includes press ads, radio promotions and PoS material. (Rsp 35p). Crunchie has previously introduced lemonade and champagne limited editions. Tango's cherry limited edition has become a regular flavour. {{P&P }}

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