Peperami has expanded its Chicken Bites range with a new Roasted flavour.
The bites comprise 100% chicken breast, with hints of rosemary, paprika and sage. They are oven-baked and weigh in at 95 calories per 50g pack, which Peperami said made them “ideal for the more health-conscious consumer”.
The NPD hit Tesco shelves earlier this month, with a wider retail rollout planned over the coming weeks (rsp: £1-£2/50g-4x25g).
They have also rolled out in a 4x25g multipack format.
Peperami said it was hoping to achieve “broader appeal amongst young adults and families” with the launch.
The NPD would “tap into a broad range of snacking occasions, from at-home to on-the-go snacking, appealing to a wider demographic of shoppers looking for better-for-you snacks to incorporate into their daily diets,” Peperami head of marketing Pavan Chandra added.
It comes after Peperami has spent recent weeks expanding its range in a bid to grow penetration.
Earlier this month, it added a new vegetarian version of its core meat sticks, made with a blend of pea and wheat protein.
In January, it added chorizo sticks “to recruit more adults into the meat snacking category”.
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