Unilever UK has relaunched its Peperami brand, including slashing the salt and fat content and updating the packaging.
Salt levels have been reduced by 16% across the core range, while saturated fat has been cut by 10%.
To emphasise the meat snack's "real food message to consumers", the packaging has also been updated to feature a '100% pork salami' stamp.
As part of the makeover, Peperami Minis will be available in a convenient grab bag format and will contain 30% less saturated fat and 16% less salt than the old-style Peperami.
"Peperami is a quality product and the 100% pork salami message has been designed to re-affirm just that. Mums across the country will be delighted that we have reduced the salt and saturated fat levels," said business operations manager Julie McCleave.
The relaunch is being backed by a £4m marketing push including TV, press and in-store activity.
Salt levels have been reduced by 16% across the core range, while saturated fat has been cut by 10%.
To emphasise the meat snack's "real food message to consumers", the packaging has also been updated to feature a '100% pork salami' stamp.
As part of the makeover, Peperami Minis will be available in a convenient grab bag format and will contain 30% less saturated fat and 16% less salt than the old-style Peperami.
"Peperami is a quality product and the 100% pork salami message has been designed to re-affirm just that. Mums across the country will be delighted that we have reduced the salt and saturated fat levels," said business operations manager Julie McCleave.
The relaunch is being backed by a £4m marketing push including TV, press and in-store activity.
No comments yet