PepsiCo has acquired vitamin water brand V Water in a deal thought to be worth £10m.
The brand, which has six flavours, was set up in 2004 by Walter Faulstroh and Chris Coleridge and is sold in Waitrose, Ocado, Wholefoods Market, BP and Harvey Nichols.
The acquisition would create significant opportunities, said Garrett Quigley, general manager of PepsiCo UK and Ireland.
"V Water provides us with a strong platform for expansion into a fast growing market, and reflects PepsiCo's global commitment to transforming our portfolio of products and extending our range of healthier beverages,” he said.
The brand, which has six flavours, was set up in 2004 by Walter Faulstroh and Chris Coleridge and is sold in Waitrose, Ocado, Wholefoods Market, BP and Harvey Nichols.
The acquisition would create significant opportunities, said Garrett Quigley, general manager of PepsiCo UK and Ireland.
"V Water provides us with a strong platform for expansion into a fast growing market, and reflects PepsiCo's global commitment to transforming our portfolio of products and extending our range of healthier beverages,” he said.
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