Pernod Ricard is looking to boost cocktail culture into shoppers’ living rooms with a free What Cocktail? ‘skill’ for Amazon’s Alexa-powered Echo Show device.
The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes, with an eye to tapping a rising number of consumers choosing to entertain at home.
It “delivers everything you would need to host a fantastic party at home or treat yourself to a special drink” said the brand.
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