Pernod Ricard has sold its cider subsidiary CSR to Cidreries du Calvados La Fermiére.
Pernod's CSR division comprises all of the group's cider activities including the Loic Raison brand.
The French wines and spirits group said it was “delighted in the success of this transaction”, which it said would create a major player in the French cider sector.
Pernod's CSR division comprises all of the group's cider activities including the Loic Raison brand.
The French wines and spirits group said it was “delighted in the success of this transaction”, which it said would create a major player in the French cider sector.
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