Italian lager Peroni Nastro Azzurro has teamed up with Ferrari to help drive sales in the cash and carry sector. The SABMiller brand is offering a trip for two to Rome, including a stay at the luxurious Exedra Hotel, for the business that increases its sales of Peroni the most in England, Scotland and Wales. To help the outlets improve their performances, the company has also launched a customer prize draw competition, with 50 places to drive a Ferrari on a racetrack up for grabs. To highlight the activity and "create a buzz", Ferrari has been visiting cash and carry stores across the UK.

Topics