Unilever has relaunched its Persil laundry range with a new formula designed to help remove stubborn stains even during short wash cycles.

The ‘wash booster’ technology’, introduced across Persil’s core liquids and powders, coats the surface of fabric with a protective barrier that stops greasy stains from soaking into the fibres. This is washed away in the next wash, taking stains with it.

Available now, the lines come in updated packaging with the strap ‘Cleans tough stains even in a quick wash’ and a label giving information about the new formula.

Unilever is backing the relaunch with a £5.3m push including TV, press, radio, digital and in-store activity.

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