Personal shopper app Buymie – which in March started working with Asda to launch the supermarket’s one-hour delivery service – has struck its first non-grocery partnership.
Woodie’s, the Irish market leader in DIY, home and garden, will launch the ‘Woodie’s powered by Buymie’ service on 10 October. The pilot will initially see shopping services being provided in south east Dublin, “with a view to expanding nationally soon after” the companies said.
“Our online business has seen rapid growth in recent years and this partnership allows us to further build and grow our omnichannel proposition, keeping ease and expertise at our core,” said Suzanne Quinn, Woodie’s chief commercial officer. “This partnership is an important step for us as we continue to find new ways to help our customers shop the way that suits them.”
Items will be picked and packed from the shelves by a dedicated team in Woodie’s and Buymie personal shoppers will deliver the order at the selected time or in as little as two hours.
Founded in 2016, Buymie now connects customers with a network of more than 400 personal shoppers, who pick, pack and deliver orders from partner and non-partner retailer shelves to customers’ doors.
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Retailers can be listed on the Buymie app, or add Buymie’s service to their own branded apps as is the case with Woodie’s and Asda. Some retailers opt to pick orders themselves for Buymie courier collection and delivery, while others leave the picking to the personal shoppers.
Buymie users have “no limitation on basket size and have access to whatever products are in a customer’s local store” the company said. They are also able to communicate directly with their personal shopper, requesting specific substitutions or only ripe fresh produce or long-dated products.
Buymie arrived in the UK in May 2020, in partnership with Co-op. It later listed Asda and Tesco products on its app, initially without any involvement from those supermarkets. In Ireland, the company works with retail partners Dunnes Stores and Lidl.
Buymie said its service was now available to two million households across Dublin, Limerick, Cork and Galway, and Leeds and Bristol in the UK. The service has now been used by one in eight households across Dublin.
“This trial demonstrates Buymie’s wider ambition to bring the same-day delivery model outside of the traditional grocery shopping space and to other areas in the wider retail sphere while continuing our commitment in delighting time-poor individuals,” said Devan Hughes, Buymie CEO and co-founder.
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