Master of Wine and wine director of Hatch Mansfield Madeira seems to have become less and less fashionable so this is a welcome attempt to give the sector a shot in the arm. The innovative 50cl packaging is a good start, being stylish but not too radical. The wine is sweeter than expected and there is the hallmark high acidity of all Madeira, but the sweetness takes the edge off it. I would have liked a little more complexity but given its youthfulness, this still has a lovely nutty flavour from controlled oxidation and decent concentration. This is a very good introduction to the sweeter styles available. Rating out of 25 ­ 18 Gary McCall Managing director of Poulter Partners Although it is difficult to know who potential Madeira drinkers are, there is no doubt about the quality of this packaging. Every aspect conveys class, especially the sleek 500ml bottle which reinforces its quality not quantity positioning.The branding is distinctive and simply executed, and the use of silver as the dominant colour on the label gives a modern feel. A seal of Madeiran authenticity is featured, another example of the care that has gone into the presentation. If consumers can be persuaded to try a Madeira wine this packaging will give H&H every chance. Rating out of 25 ­ 20 Carol Du Cann Senior buyer (beers, wines and spirits) at Alldays An elegant bottle which should prompt shelf pick up, although it is too fuddy duddy for me. The presentation could be more contemporary, without losing its heritage message. The juice has a rich, golden hue and a fruity, caramel nose. It tastes neither overtly sweet nor alcoholic. It is surprisingly fresh and balanced with a good finish, as well as being versatile as an aperitif, or it could accompany a sweet or a cheese. My key reservation is the price at £9.99 ­ too expensive. At this price it is going to be difficult to get customers to try it, or to buy a second bottle. It needs more support to be truly viable. Rating out of 25 ­ 12 Total score out of 100 ­ 68 {{DRINKS }}

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