Master of Wine and wine director of Hatch Mansfield Despite being utterly baffled by the link between old style hoppy beer and the Sun and Planet name, I enjoyed this. The package is bright and clear. As it states on the label, it has a distinctly hoppy taste and is presumably aimed at diehard real ale fans. It is not too rich or alcoholic, nor is it too gassy which helps its drinkability. I applaud such innovation from this traditional brewer, but worry that the target market is unlikely to buy the beer from the sponsor's supermarkets, preferring instead to go down to the local pub and drink a similar beer in the appropriate atmosphere. It deserves to succeed. Rating out of 25 ­ 17 Gary McCall Managing director of Poulter Partners This is certainly one of the most impactful premium bottled ales, both in terms of bottle shape and labelling. The use of strong colours and bold text presents the branding and product information in a simple yet effective way, with the labelling having the look of a beer mat or font that you'd expect to see in a Victorian East End pub. The packaging gives few clues as to how the product will taste, however this adds to the intrigue as does the colour of the liquid. I have to question the use of Tesco branding because demonstrating an exclusive stockist status is completely incongruous with its 18th century origins. Rating out of 25 ­ 17 Carol Du Cann Senior buyer (beers, wines and spirits) at Alldays A brightly coloured and interesting label, which does compliment the colour of the beer inside. The clear bottle added to its appeal. It did make me pick it up to find out more about it. It's a shame about Tesco appearing on the front, presumably this is temporary. The beer has a good nose, you can smell the malt and the hops. It is deceptively smooth and easy to drink considering it is 6% alcohol. Possibly too gassy for my taste, so probably wouldn't be able to drink vast amounts. Overall, an excellent beer, but it is yet another 500ml ale. How many more of these can the market stand? Rating out of 25 ­ 18 Total score out of 100 ­ 70 {{DRINKS }}

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