Philadelphia adds Mediterranean herbs variant to cheese line-up

Philadelphia is to introduce a Mediterranean herbs flavour to its soft white cheese range.

The variant will join the existing line-up in the mults later this month (rsp: £1.89/170g), with the launch supported by social media activity and in-store sampling.

“Herbs is the biggest segment within soft white cheese flavours, but there are currently few offerings beyond garlic and herbs,” said Philadelphia senior brand manager Koen Baas.

“That means there’s a fantastic opportunity for us to drive incremental growth within the category with an appealing, balanced and versatile family flavour to inspire more usage for soft white cheese.”