Homer Simpson will appear on bottles of Frijj chilled milkshakes for a new limited edition Cookie Dough flavour. Homer follows in the footsteps of fellow Springfield resident Chief Clancy Wiggum, who has been used to promote Frijj's chocolate fudge brownie flavour. Frijj brand manager Mike Smith said the latest Simpsons tie-in would "instantly engage the interest" of Dairy Crest's target 15-24 age group.

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