Pip & Nut has launched a new Sweet & Salty peanut butter – which has made its debut in Waitrose.
The brand’s new nut butter is billed as offering “the perfect balance” of sweetness and salt, and is free of palm oil. It is made with the brand’s “signature” peanuts from Argentina and sweetened with Mexican Blue Weber agave nectar and finished with sea salt (rsp: £3/300g).
It rolled into Waitrose this week – the first time Pip & Nut has been sold in the retailer – alongside a range of its other core products such as jars of its Smooth and Crunchy flavours, as well as kilogram portions of its Crunchy butter. The new Sweet & Salty flavour has also hit Ocado, and will roll into Sainsbury’s from mid-September.
The brand’s founder Pippa Murray said she was “thrilled” to launch into the retailer, as it had been “a goal of mine since I started the business”. It marked ”an exciting growth period for our brand”, she added.
It comes after the brand secured a seven-figure funding package from HSBC last year to ramp up its expansion after its sales soared during the pandemic.
Last year it also embarked on a major switch-up of its packaging, moving its entire range from 30% rPET to glass jars in a bid to boost recyclability and support “a wider agenda set by supermarkets like Tesco and Sainsbury’s” to reduce plastic packaging in stores.
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