Pip & Nut is kicking off 2017 with a pop-up stand in Selfridges and a cookbook - in what the business claims is a double first for a nut butter brand.
From Monday (9 January), Pip & Nut will take residency in the Selfridges Foodhall, London, with a ‘toast bar’ until 12 February, serving either sourdough or rye toast with one of four toppings, all using the brand’s products: marinated strawberries & almond butter; peanut butter, grated apple & maple syrup; peanut butter, fresh chilli, lime & coriander; and almond butter, avocado & spiced seeds (£3 for one slice; £5 for two).
The quartet of recipes are among those featured in Pip & Nut: The Nut Butter Cookbook by the brand’s founder, Pippa Murray. Published this month, it explains how to make nut butters and how to use them in a variety of eating occasions - with ‘plenty’ of options for vegan and paleo diets (rsp: £15).
“Our ethos is that healthy food should never be boring,” said Murray. “We are always looking for new ways to inspire consumers and showcase how nut butters can be incorporated into their lifestyles. The cookbook does just that.”
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