Skittles Sours are to sponsor the sixth series of cult teenage TV drama Buffy the Vampire Slayer.
The series is predicted to attract more than a million viewers a week as it is aired on Sky One this month and next.
An animated Skittles Sour appears in the sponsorship credits joking about how it was rejected from the Buffy cast.
Masterfoods said the credits would add up to a total of two and a half hours of airtime as previous series are shown between July and December.
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