Plenish has launched a multimillion-pound out-of-home campaign across major UK cities, emphasising the importance of ingredient transparency.
The ‘Nothing to Hide’ push highlighted the “100% natural and simple ingredients” in Plenish’s Oat and Almond M*lks, said the brand.
Creative has rolled out at London stations including Old Street, Angel, Walthamstow Central, and Clapham Common, as well as at train stations in London, Bristol, Brighton and Manchester. The campaign – Plenish’s largest marketing investment to date – will run until 3 November.
The brand has also partnered with Waitrose-owned podcast Dish, with sponsored episodes going live throughout this month.
“Plenish stands out from other brands by making plant-based m*lks like no one else, and we wanted our communications to reflect that,” said Alex Petrogiannis, marketing and e-commerce director at brand-owner Britvic. “As awareness of unnecessarily processed food grows, we want consumers to know that when they see Plenish on the label, they can trust it’s all good.”
It comes after Plenish made its debut in TV advertising earlier this year by sponsoring Channel 4’s breakfast programming.
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