Plenish has rebranded in hopes of becoming the “number one premium plant-based drinks brand”.
It today (9 March) unveiled a new “premium” look, which will roll out across its range of plant-based milks, juices and shots.
Each product now showcased its hero ingredients through “striking on-pack imagery”, which would encourage discovery with an improved standout on shelf, said the brand.
The new branding – which leant into a “rich, indulgent, lifestyle-focused aesthetic” – was “driven from in-depth research with consumers and evolving category trends”, the brand added.
Plenish said the move was a “key part” of its strategy to further accelerate growth in the plant-based drinks category.
The new-look products will roll into retailers from 15 March.
“Having started Plenish 10 years ago this year, it seems fitting to mark that momentous milestone with the latest expression of the Plenish brand,” said Plenish founder Kara Rosen.
“Nature is our number one supplier and with our new look we wanted to hero those amazing ingredients in all their natural glory,” she added.
Plenish was last year acquired by Britvic – which marked the soft drinks giant’s first deal in Europe for over a decade.
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