Plum goes on a Taste Adventure with world cuisine babyfood range

Organic babyfood producer Plum has launched a range of world cuisine baby meals.

The Taste Adventures range, which will be available from Sainsbury’s and Ocado next month and will later roll out to Asda, Tesco and Boots, comprises Mediterranean Paella & salmon, Aubergine & lamb Moussaka, Sweet Cape Curry with beef, and Chickpea & chicken Tagine (rsp: £1.79/190g).

The launch, which is targeted at babies aged 10 months and older, would “raise the quality bar in the babyfood category”, said marketing director Nigel White.

Plum is supporting it with a £250,000 marketing push kicking off in July that includes online and sampling activity.