Nestlé is expanding its Kit Kat Pop Choc brand which it launched in sharing bags in March into the impulse market.
The company says retail sales of Pop Choc have hit £3m since launch, prompting the roll-out of the bitesized pieces of chocolate-covered wafer in 40g impulse bags (rsp: 54p) from August. The launch will be supported by a £2m media spend from September.
The company says retail sales of Pop Choc have hit £3m since launch, prompting the roll-out of the bitesized pieces of chocolate-covered wafer in 40g impulse bags (rsp: 54p) from August. The launch will be supported by a £2m media spend from September.
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