Popeyes is planning to open an average of one new store a week for the rest of the year, taking its UK estate past 100 sites in the process.
The fried chicken specialist, which currently has 61 UK restaurants, has revealed plans to open 45 new sites this year, according to UK CEO Tom Crowley.
He said Popeyes is looking to strengthen its presence in locations where it already has a restaurant, including Birmingham, Leeds, Bristol, Manchester, Liverpool, and Scotland.
The new sites planned will span multiple formats across eat-in, drive-thru and delivery kitchens.
The chain is aiming to surpass £200m in sales following “significant successes” and annual sales of £150m in 2024, according to Crowley.
“2025 is set to be another incredibly exciting year for Popeyes UK, building on the significant successes our team generated in 2024,” he said.
“Our ambitious rollout strategy – which will see us open, on average, close to one new site per week in the coming 12 months – will mean we can bring joy to even more customers across the country, from breakfast through to late night.
“At the same time, we are looking forward to welcoming around 2,500 new team members in the year ahead to support our expansion plans, all the while continuing our clear focus on exciting menu and technology innovation.
“Underpinned by the proven global appeal of the Popeyes brand and our highly acclaimed customer proposition, the growth potential of the business is significant, and we have a medium-term target to scale to more than 350 sites, establishing Popeyes UK as one of the largest QSR operators in the UK market.”
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