Premium ice pop brand Pops has teamed up with Pimm’s for a new Pimm’s Ice Popsicle.
The NPD has an abv of 4.3% and contains 32 calories. It launches into Ocado on 3 July, and will also be available at Selfridges’ food hall and Roof Deck bar (rsp: £5.99/3x80ml).
The product “perfectly represents a glass of Pimm’s in frozen form”, said Pops co-founder James Rae.
It comes as the brand added two new boozy ice pops to its range in April, in Frosé (rosé wine with raspberry) and Watermelon Martini flavours.
Daily Bread: Boozy ice lollies should beware of appealing to kids
No comments yet