Port Salut Slices have been given a new look by brand owner Bel UK.

The new packs feature a more prominent logo and the text ‘perfect for baguettes.’ The launch coincides with a new listing in 145 Sainsbury’s stores. The six-slice, 120g packs (rsp: £2) are already in Tesco, Asda and Waitrose.

“With a more modern feel to the packaging, we believe the slices will attract Port Salut consumers into slices,” said Bel UK.

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