Positive moves for the dairy industry
Jim Begg Director general, Dairy UK
Sir; In an industry where too often the glass is seen as half empty, it is encouraging to report it is unquestionably half full - at least. After a very difficult summer for the dairy industry, September is shaping up to be a month with positive milestones. From 10 September, new regulations will come into force in England that will allow the sale of flavoured milk in schools. Milk is one of the few drinks recommended to be sold in schools and the inclusion of flavoured milk is a success for the industry and young consumers. Its inclusion follows a meeting Dairy UK had with the Department for Children, Schools and Families in July. In addition, the FSA has confirmed its Nutrient Profiling Model does not classify whole milk as a high fat, salt, sugar (HFSS) food and is therefore allowed to be advertised during children's TV programmes. When the FSA developed the model, the official UK figures for the composition of whole milk were used and whole milk could be advertised. However, concerns had been raised that some samples of whole milk were classified as HFSS. As the composition of whole milk can change very slightly due to factors such as cattle feeding patterns, Dairy UK and the Dairy Council provided figures on the composition of whole milk. The average values from this data fell within the official figures in the UK food tables, confirming that whole milk can continue to be advertised to children
Jim Begg Director general, Dairy UK
Sir; In an industry where too often the glass is seen as half empty, it is encouraging to report it is unquestionably half full - at least. After a very difficult summer for the dairy industry, September is shaping up to be a month with positive milestones. From 10 September, new regulations will come into force in England that will allow the sale of flavoured milk in schools. Milk is one of the few drinks recommended to be sold in schools and the inclusion of flavoured milk is a success for the industry and young consumers. Its inclusion follows a meeting Dairy UK had with the Department for Children, Schools and Families in July. In addition, the FSA has confirmed its Nutrient Profiling Model does not classify whole milk as a high fat, salt, sugar (HFSS) food and is therefore allowed to be advertised during children's TV programmes. When the FSA developed the model, the official UK figures for the composition of whole milk were used and whole milk could be advertised. However, concerns had been raised that some samples of whole milk were classified as HFSS. As the composition of whole milk can change very slightly due to factors such as cattle feeding patterns, Dairy UK and the Dairy Council provided figures on the composition of whole milk. The average values from this data fell within the official figures in the UK food tables, confirming that whole milk can continue to be advertised to children
No comments yet