Poundland is selling yet more products for £1 or less as it doubles down further on value.
The variety discounter has increased the number of products costing £1 or less from about 1,500 to almost 2,400 – nearly half of its total core range of 5,000 products.
Including further price cuts in a January ‘clearance sale’, the number of products currently at £1 or less in a typical Poundland store is greater still, at over 4,000, according to the retailer.
The lower prices can be found on everything from batteries to bleach and bread to Biscoff biscuits.
They also extend beyond grocery, with table mats, a drawstring laundry bag and three-piece tea towel set all reduced in price from £2.50 to £1.
Home décor items such as a rib glass soap dispenser, two-pack picture frames and a glass vase are also available for £1.
It comes after The Grocer revealed in December that Poundland was returning to its £1 price point roots in a bid to get its performance “back on track” after reporting a dip in like-for-like sales of 3.6% in the year to 30 September.
The discount chain had filed a trademark application for “Home of the £1” and begun using the slogan in a new campaign on social media, signposting everyday lines such as milk, bread, sugar and eggs reduced and “locked”. It also introduced new £1 fresh produce stands in over 520 stores, offering key items such as apples and oranges.
Poundland said today it was now taking the “next major step” by boosting the number of lines at £1 or less still further.
It said “significant reductions” extended to its clothing departments, with children and baby clothing now starting from £1.50, men’s and women’s t-shirts from £2 and women’s sweatshirts, knitwear, denim and dresses from £5.
The retailer is also pushing its Poundland Perks loyalty app, which rolled out across the UK in October, with a promise to deliver an extra 200 savings to members. For this first time, Perks offers include its chilled and frozen food ranges, such as a 25p saving on a Chicago Town Twin Cheese Pizza, bringing the price to £1.50.
“According to the Bank of England, Poundland should be £2.42-land today, based on the way inflation has risen since it opened its first store 35 years ago,” said Poundland commercial director CJ Antal-Smith.
“But Poundland is all about defying inflation and delivering amazing value and our customers are being very clear that they need us to be at our best in 2025 in the face of continued pressure on household budgets.
“We know that’s our job, and we’ll do all we can to deliver the promise of amazing value on the items they need.”
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