Premier takes on Heinz with Batchelors soups

Premier Foods is launching yet another attack on Heinz, this time pitching its recently acquired Batchelors brand against its rival in the canned soups category. A range of four canned soups is being developed under the Batchelors name to...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now