Self-styled ‘super premium’ gin producer Brockmans has reported a “record” year, with UK sales skyrocketing 245% following a spate of new supply deals.
Total revenues were up 87% to £5.4m for the year ending 31 December 2016, from £2.9m in 2015, the company’s latest accounts revealed today.
Brockmans attributed its huge UK sales growth to new listings in 115 M&S branches, Wine Rack, Harvey Nichols and Punch Taverns in the on-trade over the past year.
“The UK market for super-premium gin is expected to have overtaken Spain during 2016 and is forecast to keep growing rapidly,” said CEO Neil Everitt. “That trend, combined with Brockmans’ own continued rapid growth, will likely make the UK our biggest market within the next few years.”
Spanish sales grew 56%, bolstered by a distribution agreement signed with Spanish drinks company Osborne Distribuidora in May, which Brockmans said led to the company’s best ever month of Spanish sales in July.
US sales were also strong (up 66%), boosted by the company’s first Stateside advertising push in New York, which saw posters displayed in phone kiosks across Manhattan.
“In the US, Brockmans is either the fastest or second-fastest growing brand in each of the states we are operating in, after just two years,” said Everitt.
“This gives us confidence to plant the Brockmans flag in other parts of the country, which we will do.”
Revenue across the rest of the world rose 145%, with Brockmans entering several new markets including France, Sweden, Dubai and Indonesia. It expects seven new territories to “go live” by summer 2017.
Craft spirits are booming across the UK, The Grocer reported yesterday, with 42% year-on-year growth over the past 12 months and category value rising from £51.2m last year to £72.2m [Nielsen 52 w/e 25 March 2017].
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