Princes is expanding its Hunger Breaks canned meal range with four new variants.
Rolling out to stores now, the new lines (rsp: £1.49/395g) include The Mixed Grill, with baked beans, sausage, diced potato, chicken nuggets and a lamb chop.
Princes acquired the brand from Premier Foods in 2011 and relaunched it last year to target young males and the over-55s. “We have further NPD planned,” said marketing director Chris Wright.
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