Feeding your marketing manager to the sharks may not be the most palatable way of proving a point. And by the look on the face of Melissa Wilson (left), fish marketing manager at Princes Foods, we think she was going well beyond the call of duty. She dived into Merseyside's Blue Planet Aquarium and swam alongside 22 other sharks ­ just to publicise the fact that Princes is the market leader in canned fish and will go to any lengths to stay there. If that's what Princes does to its staff when things go well, who knows what it'll do if it ever slips a few percentage points. {{COUNTERPOINT }}

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