Princes is expanding into the home baking market with a fruit fillings range.

From next week, the company is rolling out seven fruit fillings (rsp: £1.29) and expanding its canned range with fruits including mango slices and lychees (rsp: 99p).

The company said it aimed to become the UK’s number one ambient fruit brand, and also intended to go into fruit pots targeted at children.

Its canned fruit grew 18.5% to £11.2m last year [Nielsen 13 October].

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